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It is an accepted fact of life that consumers do not need as many items of clothing as they buy - and nowhere is this clearer than in women's lingerie, They buy because they want to, because the style looks right under certain clothes, and because it fits them.
The big issue now facing manufacturers, brands and retailers is how they continue to relate to the genuine desires and emotional wants of their female consumer base.
In its report 'Global market review of lingerie and intimate apparel - forecasts to 2014', just-style estimates that the value of the global lingerie market rose by just 2.6% to US$29.92bn between 2004 and 2007.
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